Jack Thomas Counter VC

b. 03/11/1898 Blandford Forum, Dorset. d. 16/09/1970 Blandford Forum, Dorset.

Jack Thomas Counter (1898-1970) was born in Blandford Forum, Dorset on 3rd November 1898 to Frank and Rosina Counter, the youngest of their three children. They lived in Queens Road but later moved to 20 Dorset Street in what is now known as Dorset House. Jack went to Blandford’s National School, whose original buildings still stand in Park Road and were only recently vacated by the Archbishop Wake School. On leaving school Jack got a job with the International Stores (then officially ‘The International Tea Company’) at their branch in Salisbury Street.

Jack T Counter VC

When World War 1 broke out in August 1914, Jack Counter was still only 15, well below the age limit for enlisting. He was still too young to join up when conscription was introduced on 2 March 1916, but after his eighteenth birthday he joined the King’s (Liverpool Regiment). This was February 1917, and he was posted to France to join the 1st Battalion of the regiment on the Western Front. After the slaughter of the Somme the previous year, the Allies were preparing for the Arras Offensive, which, combined with the French army’s Nivelle Offensive, was intended to end the war in 48 hours. The 1st Battalion, which had been in France since the beginning of the war, was in the Arras area for all of the action in a campaign which lasted well beyond the predicted duration.

They were still there in April 1918, by which time the battalion was entrenched near a village called Boisleux Saint Marc, five miles south of Arras. The Germans had launched their Spring Offensive in March and had regained much lost ground. The battalion came under attack from them, good cover for their approach being provided by a sunken road which ran between Boisleux and nearby Boyelles. During the morning of 16th April, the British front line came under a barrage of heavy artillery and the Germans were able to penetrate it in several places.

In the ensuing chaos Battalion HQ lost contact with the front line and, desperate for up-to-date information about the situation there, sent a party of men out along the sunken road. Every inch of it was swept by German machine guns, however, and as soon as they ventured out the NCO was killed, one man was wounded and they could go no further. Individual volunteers were then called for, but the first man was gunned down: the Germans had a clear view of any activity in front of them. The second, third, fourth and fifth volunteers all perished the same way. The sixth was 19-year-old Jack Counter, whose courage considerably exceeded his war experience. But he had enough of the latter to realise that by keeping close to one of the high banks and lying flat on his face, he could drag himself inch by inch down the road. Twice, where barbed wire blocked the road, he had to cross it to crawl through a gap on the far side.

German machine guns had been firing the whole time but, incredibly, he reached the front line unscathed apart from a few scratches. He duly gathered the vital information – only to have to carry it back the same way. One terrifying hour later he arrived at Battalion HQ with his precious cargo. Acting on the information that Counter brought (enemy numbers, positions of British troops and their remaining strength), his colonel that evening launched a counter-attack and drove the Germans back into their trenches, recovering much ground that had been lost.

This deed alone was an act of extraordinary courage, but he went on to carry another five messages to Battalion HQ across the battlefield under heavy artillery fire. After the last of these missions the authorities decided to award him the Victoria Cross, and this was duly reported in the London Gazette on 22nd May. The citation records the events and concludes: ‘Private Counter’s extraordinary courage in facing almost certain death, because he knew it was vital that the message should be carried, produced a most excellent impression on his young and untried companions.’

He returned to his home country for his investiture by King George V at Buckingham Palace on 27 June and the next day he travelled to Blandford, arriving, according to newspaper reports, ‘by the 7.21 pm train, which entered the station amid the explosions of detonators’. It was a hero’s welcome: he was met at the station by the Mayor and Corporation and a huge crowd, and then taken to the Market Place in an open landau decorated with flags, led by the town band. There, on a platform in front of the Corn Exchange, he was created the first ever Freeman of the Borough of Blandford Forum, given a war savings certificate for £100 (a substantial amount in those days) and presented with a gold watch from his former employers, the International Stores.

In his speech, the Mayor, Alderman J J Lamperd, said: ‘While Englishmen all over the world might rejoice to read such exploits, those in Blandford had special reason to do so, for Private Counter was a Blandfordian through and through.’ He was taken to his home in Dorset Street by the enthusiastic crowd, who cheered his elder brother Percy when he appeared, much to Jack’s delight. Percy had lost a leg earlier in the war.

Counter survived the remaining few months of the conflict, being promoted to the rank of Corporal, although he told friends that he only accepted this as a way out of ‘spud-bashing’ – the tedious task of peeling potatoes by hand. He never intended to make a career out of soldiering, though, and after the Armistice his regiment went in 1919 to Jersey, where he was demobilised in 1922. He took to the island so much that he decided to settle there and soon found a job as an auxiliary postman at St Ouen.

Carrying messages, it seems, was to be his life’s work. In 1925, the Post Office transferred him to Sunbury in Middlesex, but he returned to Jersey four years later. He married a local girl, Ada Vauvert, and they bought a house in First Tower, near St Helier. They had one daughter, Pearl, and Jack worked as a postman until his retirement in April 1959. He became a well-known and well-liked personality on the island, especially among his comrades in the Royal British Legion, in which he took an active part. He was regularly to be seen carrying the standards and colours at Legion parades and events, and he became known as ‘Jersey’s VC’.

His retirement years were darkened by the death in 1963 of his daughter at the age of only 39, but his free time had given him the opportunity to return to Blandford occasionally and visit the family home in Dorset Street. He also kept in contact with his sister Gertrude, who was now living in Bristol. But another blow fell in 1970 when his wife died. A few months later Jack visited Bristol and went on a day trip to Blandford with his sister to see brother Percy’s widow in Dorset House. While having a cup of tea shortly before catching the coach back to Bristol, Jack collapsed and died in his old home. He was cremated at Bournemouth Crematorium, and his ashes were taken to be buried in St Saviours Churchyard, St Helier, Jersey.

In the 1970s, his medals were sold to a Canadian dealer but in 1989 they were bought by a Jersey heritage group for between £12,000 and £15,000. They are now in the hands of the Societe Jersaise and a replica group is displayed in the Jersey Museum, St Helier.





Ned Malet de Carteret – Images of medal group at Jersey Museum, St Helier, the Jack Counter Close VC memorial, and the St Andrew’s Church, St Helier memorial.

Steve Lee www.memorialstovalour.co.uk – Counter VC Stone in Blandford Forum, Dorset.